In an increasingly crowded online space, have you ever wondered how to stand out from your competitors? If that’s you hopefully this post speaks to you.
While promoting your network marketing business online does open up a whole new realm of possibilities in regards to the pure amount of people you are able to connect to and expose to your business, the same principles that apply to offline marketing must be used online as well.
And the best way to do that is through BRANDING YOURSELF (think YOU Inc.). Here are 6 tips to brand YOU so you can start to attract highly qualified contacts to your business.
Imagine waking up to an inbox full of people requesting more information about your business and what you do! That is exactly what personal branding will do for you and your business over time.
1. Be Yourself
You may represent a specific company in the sense that you sell their products, but first and foremost you represent yourself. Create a blog that brands YOU or your personal company, e.g. http://robinellis.com.au or in my case https://wellnessmyway.blog and make sure all of your social media accounts use your name and image.
You want them to truly reflect YOU. There is no bigger turnoff than when a person has a company logo or product as their profile picture or banner. It immediately sends a message that they are trying to sell someone something, and no one likes to be sold to (at least without granting permission).
Try to put yourself in the other person’s shoes. How did you get started in your current company? Likely you joined someone you knew and trusted. This is the vibe you want to create!
2. Establish yourself as the expert and become the authority in your niche
People tend to gravitate towards and join people who know what they are doing and where they are going. The best way to achieve this is to share your story, your experiences and your knowledge.
For example, if you’re in a health and wellness company, share fitness tips, recipes, weight loss success stories, and pictures of you living the healthy lifestyle. If you want to be the go-to person for lead generation and branding, share the newest marketing strategies, interview top leaders who are successfully building their business online, and share your own results.
Immerse yourself and be passionate about the niche you are in and share that value with the world. The more you consistently do this, the more people will start to see you as the go-to person for that particular industry. The key here is to be passionate above all else, people do business with people who are passionate.
3. Be consistent in creating content and sharing value
Whether you believe it or not, people are watching you in your business. They may not like or engage with every post or video, but they are watching. The more you show up in your business every day, regardless of the results you initially get, the more people will begin to take you seriously and want to learn more about exactly what you’re doing.
Every time you learn or try something new related to your niche, share that experience or knowledge with others. It can be through a blog post, a video, or even a simple photo or quote you share on Facebook. Any time you experience something that you found valuable, know that there are likely plenty more people who will find that valuable as well, so be a sharer.
4. Create unique offers (lead magnet is the nerd word here) to give away to your ideal contacts
Always build trust and rapport with your contact before moving into business mode. Far too many people run straight out of the gate instantly pitching their products to everyone they meet – GUILTY as charged.
Rather than approaching people you with a “business first” mindset, focus on building a solid relationship where you provide value and serve those you meet. One of the best ways to accomplish this is through using a lead magnet. Basically this is just a fancy term for giving your prospect something of value in exchange for their email address or contact information.
Some simple ideas for lead magnets include video series, PDFs, action guides and tools, and checklists.
If you promote a weight loss product, perhaps you could create a video series giving nutrition and fitness tips. If you are in a beauty company, think about doing makeup or skincare tutorials. Whatever niche you are in, think about your ideal prospect and a problem they may have. Then create your offer by providing them with the solution to their problem.
It’s a win-win! You provide value and are of service to someone and in exchange they give you their contact information to follow up with them.
5. Build and connect with your list to foster strong relationships
You’ve undoubtedly heard it before, the fortune really is in the follow up! As you start to provide value to the marketplace and build your email subscriber list, it is important to make connecting with those people a habit. Write to your list when you have something valuable to share like a new blog post or training. Another great idea is to write to your list when you are running a special or promotion that you feel would benefit them.
6. Focus on emotion and storytelling over features
When it does come to promoting your actual products or services, focus on storytelling. How did that product help you personally? What has the extra income helped you achieve (be specific)? People are emotional buyers. So remember, facts tell but stories sell. Show them how something will make them FEEL. Paint a visual and emotional picture of what your products and services can do for them. This will be far more effective and carries much more power than simply listing off pre-scripted benefits.
That about covers it for my 6 tips for building a personal brand for your network marketing business. As always, taking action is the key so try these techniques yourself and let me know the results that happen in your business!
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