7 Step Plan For Your Social Media Strategy

With 2020 almost half over it may be a good time to review your social media goals as they relate to your business yet. This post is for you if:

you plan to build your business this year with a focus on social media (with what seems like most of the planet being on social media it’s probably a wise decision)
if you want a better return on your social media advertising budget
If you’re tired of competing on price and constantly lowering your margins

In 7 steps here’s how to go about it.

how many fans / followers do they have
how often do they post
what do they post
how much engagement are they getting
how do they engage with their audience (competitions, videos, giveaways, articles)
what reviews , testimonials do they have

All things being equal, if you have a better social media presence you’ll attract more leads to your business / offer

i.e. specific, measurable, achievable, realistic, timely
know your KPI’s (key performance indicators), in other words know what you need to keep a track of and do this diligently. Do you want:
more traffic = clicks
more sales = revenue
more engagement = shares, comments, likes
increased traffic to your website
how much, by when
increased email subscribers, how many, by when
increased fans, how many, by when
more reach
more engagement (likes, comments, shares, retweets

how often will you post
what types of posts will you publish (quotes, plain text, shared posts, articles, pictures, videos, testimonials, special occasions). Give post planner a try to help with this.
who will be responsible for creating and publishing content
where will you drive traffic to
what hash tags will you use

why, so you don’t make decisions mid campaign based on gut feeling. The secret is doing more of what works and less of what doesn’t
ask yourself, do I have a traffic problem or a conversion problem?