7 Step Plan For Your Social Media Strategy
With 2020 almost half over it may be a good time to review your social media goals as they relate to your business yet. This post is for you if:
- you plan to build your business this year with a focus on social media (with what seems like most of the planet being on social media it’s probably a wise decision)
- if you want a better return on your social media advertising budget
- If you’re tired of competing on price and constantly lowering your margins
In 7 steps here’s how to go about it.
1 Audit your accounts
- how many platforms are you on
- do you use the same usernames
- when was the last time you updated them
- do they all have the same profile picture
- do they all have the same descriptions
- how many fans, followers do you have
- how much engagement are you getting
2 identify your competition
- how many fans / followers do they have
- how often do they post
- what do they post
- how much engagement are they getting
- how do they engage with their audience (competitions, videos, giveaways, articles)
- what reviews , testimonials do they have
All things being equal, if you have a better social media presence you’ll attract more leads to your business / offer
3 Set S.M.A.R.T Goals
- i.e. specific, measurable, achievable, realistic, timely
- know your KPI’s (key performance indicators), in other words know what you need to keep a track of and do this diligently. Do you want:
- more traffic = clicks
- more sales = revenue
- more engagement = shares, comments, likes
- increased traffic to your website
- how much, by when
- increased email subscribers, how many, by when
- increased fans, how many, by when
- more reach
- more engagement (likes, comments, shares, retweets
4 Content plan and editorial calendar
- how often will you post
- what types of posts will you publish (quotes, plain text, shared posts, articles, pictures, videos, testimonials, special occasions). Give post planner a try to help with this.
- who will be responsible for creating and publishing content
- where will you drive traffic to
- what hash tags will you use
5 Track your efforts
- why, so you don’t make decisions mid campaign based on gut feeling. The secret is doing more of what works and less of what doesn’t
- ask yourself, do I have a traffic problem or a conversion problem?
6 Partner with influencers
- self made internet stars
- well known in their industry
- have high engagement levels on social networks
- have authority and credibility in their industry
- have large and specific audiences
7 Accelerate with an advertising budget
- use paid advertising to identify your cost per lead
- optimise to lower your cost per lead
- scale your campaigns
